Of Mindshare and Volume
While reading Engadget I found an interesting take:
I understand that many are pretty much having a go at Nokia for serving the rest of the Mobile Market not just the high-end. Nokia with its infinite wisdom has played well with Telcos and believe me this strategy works. At any given point of time the bread and butter of many Telcos comes straight from Nokia (or similar manufacturers) users in all Developing & European Countries. Many Middle class families just cannot afford to buy a high-priced phone for themselves or for that matter their Kids. The biggest market in general is not at the top, but rather in the middle and bottom. So if you intend to make it big aim at the market which can get you there.
Does this make Nokia the "undisputed leading player in the smartphones space," as the company's chief executive Olli-Pekka Kallasvuo put it? By sheer volume of devices, perhaps -- but mindshare continues to be a problem that we're guessing they're eager to see if Maemo 5 and the N900 can solve. (emphasis added)
| Main Entry: | mindshare |
| Part of Speech: | n |
| Definition: | the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand |
Innovation happens elsewhere.Nokia seems to have recognized this and working hard towards becoming a more open company. I admire that. In short - all it matters is the market you can address with a given platform:
@tech_rumbling Apple sells apples, Nokia sells fruit ;) #NW09What Nokia is doing in short can be called as a Platform Strategy rather than a Product Strategy.
